Client: Nintendo USA
Agency: Push Models
Project: Live Interaction Marketing/Tradeshow
Market: Los Angeles, California
Lead: Dustin Erb
Synopsis: Nintendo E3 Expo 2010 hosted at the Los Angeles Convention Center. PUSH and Nintendo teamed to staff and launch the new Nintendo features.
Action:PUSH and Nintendo worked hand in hand to hire 160 well trained brand ambassadors to demonstrate their new games and reveal the 3DS to the world.
Result:Nintendo stole the show with some of the highest traffic and attendee interest. The event Media Event where Nintendo revealed the 3DS with 120 PUSH mo...